Project OverviewI partnered with Seed Company to develop a cohesive visual direction for their end-of-year giving campaign. The goal was to equip their internal marketing team with assets that could clearly communicate impact, build trust, and ultimately invite new donors into their mission.
The ChallengeSeed Company needed a unified campaign look that could translate seamlessly across multiple platforms—email, Instagram, Facebook, and LinkedIn—while still feeling personal, compelling, and easy to execute internally. The campaign had to balance clarity of message with emotional resonance to drive year-end generosity.
The ApproachI focused on building a flexible system rather than one-off designs—creating a visual language that could scale across their entire campaign while staying consistent.
Established a cohesive campaign look and feel aligned with their brand
Designed with both storytelling and conversion in mind
Prioritized usability for their internal team (plug-and-play templates)
Ensured adaptability across digital platforms and formats
DeliverablesEmail header and footer templates
Instagram story templates
Carousel post designs
Reel cover templates
The OutcomeThe final system gave Seed Company’s marketing team the tools to confidently execute their end-of-year campaign across channels—maintaining visual consistency while focusing their energy on messaging and donor engagement.
