Zahriya Zachary
Project OverviewI joined the social media team for Zahriya Zachary to support her album launch, working across both pre-release and post-release phases. The focus was to build momentum, sustain engagement, and create a content rhythm that felt both intentional and authentic to her voice as an artist.
The ChallengeAlbum launches can often feel front-loaded—strong anticipation leading up to release, but a drop-off in engagement afterward. The goal was to not only generate excitement pre-launch, but to maintain visibility and connection with her audience long after the album dropped.
The ApproachI brought structure and creativity—balancing strategy with fresh content ideas to keep the rollout dynamic and consistent.
Built and organized a social content calendar to guide the full campaign
Balanced promotional album content with lifestyle and personal storytelling
Introduced fresh content ideas to keep engagement high across phases
Focused on maintaining consistency without sacrificing authenticity
Social media content calendar (pre + post launch)
Content direction for album promotion and audience engagement
Strategic balance of campaign-driven and lifestyle content
Ongoing support to maintain posting consistency and momentum
Deliverables / ContributionsThe OutcomeThe campaign maintained a steady and engaging presence beyond the album release—helping Zahriya stay connected to her audience while extending the life and impact of the project through thoughtful, consistent content.
